In developing this solution we drew inspiration from one of the projects we had undertaken with the retail brand C&A, who also had a large number of staff across multiple European locations.
We had to create content that could be used easily by managers and team leaders, in short bursts over a period of months.
We think of the process as “drip-feeding”, with employees being inspired to think about the customer experience over a period of time in a way that encourages them to consolidate and embed behaviours.