British Equestrian Federation (BEF) and AKD Solution have launched a breakthrough research project, #HorsesForAll. This research will seek to better engage those from low socio-income backgrounds as well as those from ethnically diverse communities. The research project will survey 600 participants through a quantitative approach and further engage 140 participants in one-to-one forums done either face-to-face or virtually providing qualitative data, to understand the barriers faced from underrepresented groups.
The UK equestrian industry has taken strides in being inclusive when it comes to gender equality however as it relates to ethnically diverse representation there is a glaring obvious underrepresentation in the sport. Chief Executive of British Equestrian Jim Eyre said; “Equestrianism and the passion for horses is by its nature hugely diverse and open to all, regardless of age, gender, religion, ability or background. However, we know ethnically diverse communities and people from lower socio-economic backgrounds are under-represented across equestrianism and may not feel it is for them. If we are to thrive as an industry and open up participation for everyone to experience the unique joy horses bring, we have to do more to embrace our differences and recognise what can be possible when equality, diversity and inclusion is woven into our culture.”
AKD is committed to looking for ways to work with those in the Equestrian sport, the #HorsesForAll research project provides AKD with an opportunity to work with BEF to shift the dial. The research approach will capture the stories that illustrate the patterns and trends that affect participant engagement and involvement in sports, and in particular Equestrian activities. By identifying trends and patterns, AKD hopes to create long-lasting and effective solutions that can be implemented at the organisational level and throughout the sector.
AKD Solutions is an international learning and development consultancy. Their purpose is to stimulate brilliance in people and organisations. AKD sparks that brilliance by designing and delivering stimulating, challenging and fun learning experiences. Their Credo outlines their core beliefs which reflect very strongly in everything they do. With experience in creating a pioneering report with the Sports Council #TellYourStory campaign, sharing the experiences of Black, Asian and ethnically diverse people across the sporting landscape, AKD Solutions is ideally placed to conduct this research. This collaboration with BEF will be long-lasting and will provide an effective way to make an impact. “We are excited to be working with BEF on this project. We are going to bring some creative ideas to how we design and deliver this project. We intend not just to deliver a great research project but also to build long-standing relationships between communities and equestrian sport, providing greater awareness, breaking down barriers, and bringing genuine opportunities for people.” Akin Thomas, CEO of AKD Solutions.
AKD and BEF would like everyone to get involved in driving this change in the Equestrian industry. “While this is a strategic imperative for the Federation, it’s more about working to break down those barriers and creating a community where everyone truly feels they belong. Today marks the start of our commitment to doing just that. We look forward to working with partners and stakeholders on a number of research projects which will bring a strategy and an action plan, which will help us collectively deliver on our pledges.” Chief Executive of British Equestrian Jim Eyre said.
To get more information on our #HorsesForAll campaign contact Faith Anyanwu at AKD Solutions via email, firstname.lastname@example.org .