“From the outset, we made it clear it was personal…”

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Akin Thomas, CEO of AKD Solutions.

AKD Solutions welcome the acknowledgement by the UK’s five Sports Councils that racism and racial inequality remain significant issues across sport in the UK at all levels and have had a detrimental and disadvantaging impact over many years. ‍


In Autumn 2020, we began working with the Chief Executives of UK Sport, Sport Wales, Sport Northern Ireland, Sport England and sportscotland. With the murder of George Floyd, a catalyst, they had joined forces to commit to tackling racism and racial inequalities across their nations. Their goal – to develop a collective plan to help build sporting communities that truly reflect the societies they represent.


For #TellYourStory, we interviewed hundreds of Black, Asian and ethnically diverse people who shared their experiences of accessing, involvement in, or exclusion from sport. The interviewees ranged from grassroots participants, parents and supporters to elite athletes, coaches, sports media and the wider Sports workforce.

The stories the AKD research team heard were challenging, traumatic, encouraging and inspiring, and we thank everyone who shared their experiences.

Akin Thomas is CEO of AKD Solutions: “To support change, we have developed a model of leadership called ACE to help organisations disrupt their normality and create significant change. It has been designed explicitly as a tool for leaders committed to greater diversity, inclusion and equity in their organisations, but it has far wider applications. ACE stands for Allyship, Challenge and Experiment, all of which are needed for true cultural change”.

Find out more

#TellYourStory is just the beginning of change. Do you want to know more?

AFCON 2023 an AKD Odyssey

I’ve deliberately delayed writing anything about AFCON 2023 until now, whilst I watched the final between the host nation Cote de Ivoire and the nation of my birth heritage Nigeria. What I have felt throughout the tournament is a coming

Comfort could deny you what’s possible.

In one of our recent events, Stimulate, participants were introduced by asking some very interesting and challenging questions.  The question I was asked was “What was your most profound learning experience”. In my response, I shared my truth, which lay

Diversity and Inclusion Action Plan (DIAP)

The system needs to change, the system needs a reboot……. Equity Diversity and Inclusion is key to system change for sports and physical activity across the UK.  The UK Sports Governance Code was revised in 2021 and part of that

AKD Solutions (AKD) is an international organisational change consultancy whose
purpose is to stimulate brilliance.

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