Stop Racism in Sport: Why Intentional Cultural Shifts are the only way

Gratitude – a strong feeling of appreciation to someone or something for what the person has done to help you. When we’re children, we’re taught to say thank you relentlessly, all of the time. As adults and in business, we probably don’t say it as much as we should. However, for 10 weeks last year, […]

Akin’s Marathon journey

We’ve been working with London Marathon Events (LME) for around 18 months, and it’s one of the most engaging and rewarding partnerships.   At AKD Solutions, we believe in developing deep relationships with our clients to understand what they do. So, our CEO, Akin Thomas, cheekily asked if he could come along on the day […]

Stop Complaining!

Gratitude – a strong feeling of appreciation to someone or something for what the person has done to help you. We all hope we have significant relationships, and one of AKD Solutions is with Leeds City Council. Today we are giving a shout out to the organisation as a whole but to one person in […]

The Story continues! by Ladi Ajayi

I recently travelled down to Wales to extend the #TellYourStory research work we’ve been doing into the impact of race and racism in sport. Last Autumn, UK Sport and the four home countries commissioned our team at AKD Solutions to deliver a lived experience report, which was published in June. What’s interesting is that after […]

When Enough is Enough

“Those responsible for this appalling abuse should be ashamed of themselves,” said Prime Minister Boris Johnson condemning the racist abuse aimed at Jadon Sancho, Marcus Rashford and Bukayo Saka after England’s Euro 2020 final defeat by Italy. Despite manager Gareth Southgate immediately accepting responsibility for England’s loss, these three young players, who missed penalties, have […]

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